Business Technology Expert Program

Duration

170 h

Language

Spanish

Hours

Monday to Thursday,
afternoons

Next Intake

February – June 2022

Format

In person

Learn to manage the strategies necessary for the digital transformation of the organization and its teams. Acquire skills to provide creative and innovative high-impact solutions.

Program objectives

Understand the changing and evolving needs of organizations towards digital models where efficiency in internal processes and the user experience are the foundation of the value chain

Acquire skills to provide your department, company or organization with creative and innovative solutions

Analyze real cases, drawing on the experience of IBM and its partners to help you understand how new methodologies and technologies have helped their clients tackle and accelerate digital transformation

Learn to manage the strategies necessary for the digital transformation of the organization and its teams.

Have IBM technology tools to develop transformative projects for the company and its teams

Quickly convert your ideas into business value through our comprehensive collaborative participation model, with an exclusive methodology that brings together the best practices in the sector and includes a layer of experience that only IBM can provide (IBM Garage)

Aimed at:

Professionals and entrepreneurs who want to learn about the digital transformation process and who are interested in building a Data Driven organization and understanding its challenges, data analytics, and life cycle.

Professionals from the Tech world who want a refresher course, catching up on the world of technological transformation.

No prior technical experience is necessary.

Program

Introduction to Digital Transformation
New Approaches to Digital Transformation
Marketing and Digital Communication
Automation and Process Digitization as Key Digital Transformation Elements
Data Analytics
Digital Transformation Project

Methodology

The teaching methodology is rooted in challenge-based experiential learning. Students will tackle real IBM challenges in an international setting, thereby bolstering the transformative power of their educational experiences. This pedagogical approach is designed to train professionals with the ability to use technology and place it at the service of society, to solve the challenges of a global and diverse world.

IBM Garage is the company’s method of enabling companies to accelerate, innovate and work more like start-ups. The IBM Garage experience seamlessly blends business strategy, design, and technology into a single, comprehensive experience.

• Co-create through Enterprise Design Thinking workshops, offered by top professionals.

• Co-execute to create, calculate, test and learn new ways of working.

• Cooperate to maintain rapid scalability and continuous cultural change.

With the IBM Garage you derive measurable business value from innovation projects, activate cultural change through co-creation with IBM experts, and harness the momentum of iterative innovation to drive digital transformation at scale. You work alongside experts in design, architecture, agile development, Data Science and AI, automation, Blockchain, and security, as well as accessing the latest AI and hybrid cloud technologies.

IBM Garage

IBM Cloud Garage

[#ThinkMadrid] IBM Garage

Qué sucede en IBM Garage

IBM Cloud Garage opens shop in Madrid

Teaching staff

josemaria

Chema Castillo

Program Director.

Degree in Communication and Marketing (Complutense University, Madrid) and PDG (IESE Business School).

General Director for Spain of Habber Tec, a leading company in digital transformation and artificial intelligence, collaborating closely on IBM projects.

Executive and entrepreneur with more than 20 years of experience in areas of business development, innovation, communication, and technological operations.

Luis Reina

Computer Science (Polytechnic University, Madrid) and MBA (Henley Business School, UK).

Luis has been with IBM for more than 20 years. Currently CTO of Analytics for IBM Spain.

Co-author of the books Introduction to SQL for Users and Developers and the DB2 Cluster Certification Guide.

María Borbonés

Computer Engineering (Cardenal Herrera CEU University, Valencia) and Master's in Artificial Intelligence (Polytechnic University, Madrid).

María has been working at IBM for 10 years, where she has been a technical specialist in cutting-edge technologies such as mobile, the Cloud and Artificial Intelligence. She currently serves as a Solutions Architect and Team Leader at the IBM Garage.

Co-founder of the Big Girls Theory group, which aims to support women in technical careers through training and role models. .

Franclim Bento

Software and Computer Science Engineering (Instituto Superior Técnico, Lisbon, Portugal).

Director of the IBM Automation pre-sales team for Spain, Portugal, Greece and Israel.

Previously, Lead Solutions Architect on IBM's European Lab Services team for Digital Business Automation, and Solutions Architect at IBM Garage.

Ricardo Argüello

Degree in Communication and Marketing (Complutense University, Madrid) and PDG (IESE Business School).

General Director for Spain of Habber Tec, a leading company in digital transformation and artificial intelligence, collaborating closely on IBM projects.

Executive and entrepreneur with more than 20 years of experience in areas of business development, innovation, communication, and technological operations.